Merits of Web Marketing digital marketing is a way of marketing services and goods using technologies digitally, mainly the internet is being used in digital marketing. it can include medium of digital, mobile phones, displays adverts digital marketing actually became more popular in the 2000s up to now. Basically web marketing is still a growing field and more people are venturing into it. Online marketing growth is estimated at 3.5 trillion online advertisements served annually with digital media spend at 42% growth in 2010. there are numerous forms of products that can use digital marketing to yield their adverting efforts. In the use of digital marketing in the web era not only allow for brands to advertise their products and services but also allows for online client support throughout services to make the client feel supported and appreciated. social media uses for example WhatsApp and Facebook interaction allows for different products to have that encouraging and negative feedback from their clients as well as influencing what media platforms work for them well and has grew to be greater than before advantageously for brands and businesses online marketing is widespread for clients to post feedback online via social media platforms, blogs and websites feedback on their knowledge with the product or brand. It has turn out to be more and more popular for businesses to exploit and encourage these conversations through their social media channels to have direct contact with the purchaser and manage the feedback they get appropriately. Product awareness has been proven to operate with more effectiveness in countries that are high in uncertainty evasion. Also these countries that have ambiguity avoidance; marketing on Facebook and other social media works effectively. Yet products must be vigilant not to rely on the use of traditional type of marketing, in addition, to solely relying on it as it possibly will have implications that could negatively bind their image. Brands that represent themselves anthropomorphizing way might have possible to achieve in occasions where brands are profiting this demographic. Given that social media like Whatsapp, Twitter, Instagram and snap chat use might bring about improvement on the facts of the brand and hence minimize the uncertainty, likely that people with high level of uncertainty evasion, like French, will be thankful for the interaction on Instagram and Facebook with anthropomorphized brands. Furthermore digital platform gives an ease to the product and its customers to interact directly and trade their motives virtually. digital marketing brings about cost reduction on an advertisement since using the digital platform less amount of capital will be used compared with the other forms of marketing the goods and services.