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A Guide to Email Verification

More and more businesses are adopting the use of email communication to drive their marketing campaigns to several customers at the same time Businesses get the email addresses of the clients by requesting from them once the clients visit their websites. In general cases, the clients can provide genuine email addresses if they are trustworthy clients. However, in some cases, customers may fail to do so and this leads to your email list having many unnecessary email addresses.

When marketing campaigns are communicated via such invalid addresses, the mailer receives failure notifications and their campaign will not reach the intended audience. Checking this issue is not always possible. Despite the fact that the error can be hard to rectify, its occurrence can be prevented when necessary measures are in place to make sure that the users fill in valid email addresses when they are subscribing for such email campaigns.

The above can be done by ensuring that the inputable fields on your websites have email validation functionality built into them. Using the right development constraints, websites can be created to validate a field for an input that complies with the syntax for valid email addresses. This ought to be the first step in any email verification procedure.
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The above step is the most elementary but it should be noted that on its own it is not satisfactory for verifying the authenticity of an email address. This is because there are spam bots which are able to send information that looks exactly like email addresses but in the actual sense the data is meant to corrupt your email list When campaigns are sent through using such email lists, they are doomed to fail. Consequently, it is paramount that the authenticity of an email address is tested once the user sends the details through your website. Email address verifiers are available and these can be incorporated into your website on top of the above features to assert the genuineness of an email address given by the client.
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What email verification solutions do is to send an email address to the client with a followable link. The client will be needed to follow a link that will be sent to their email addresses for them subscribe for the marketing campaigns. Email verification can also be conducted through the sending of a test email to an email address supplied on the website to verify if the address is reachable. Here, the emailer will be polling the receiver for a successful handshake between the sender and the receiver of the test email sent. As soon as the sender is satisfied that the delivery of the email was done, they proceed to add the email on the mailing list so that the client starts receiving email campaigns.